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Unfair Advantage

Pre-Order now! Release date: Feb 23, 2027!

Step 1:

Get Your Copy of Unfair Advantage …

Outside the US? Click here for international editions.

Step 2:

Claim Your Free Bonuses …

Order a copy of Unfair Advantage from your favorite bookseller and forward your purchase receipt to [email protected] for the following bonuses.*

Bonus Guide:

Build an Unfair Advantage at Work

Become the person people root for, seek out, and trust with important work.

Bonus Guide:

Give Your Kids an Unfair Advantage

Help your kids handle setbacks, keep commitments, and take responsibility. Simple and easy ways to build the judgment and independence they’ll need long after they leave home.

Bonus:

Unfair Advantage Cheat Sheet

Find the idea you need without rereading the book. All 33 principles in one practical reference, each paired with an action you can take.

Bonus:

Live Q&A

Bring your questions about applying the book to your own life. Join Shane live online on February 27th to discuss putting the ideas into practice.

Someone ordered 1,000 copies, and I offered to do a live virtual event. If you do the same, I’ll do one with you too. Email me at [email protected] with the subject “1000 copies.”

About the book …

Unfair advantages are found in things anyone could do, but very few choose to.

It isn’t raw talent, luck, or connections that enable extraordinary results. It’s the willingness to do what most people won’t. 

In this follow-up to his New York Times bestseller Clear Thinking, Shane Parrish moves from thinking better to doing better.

He distills decades of research and observation into 28 practical lessons to help you tap your highest potential and gain an edge. 

It’s easy to believe we’re thinking clearly when it matters, but that’s not true.

You can access the unfair advantage. This book shows you how.

Inside, you will learn how to …

  1. Use the time no one sees to build skills everyone notices
  2. Act before problems grow and opportunities disappear
  3. Become irreplaceable by solving the hard problems others avoid
  4. Hold tight to your goal while letting go of a plan that no longer works
  5. Make fast decisions when mistakes are cheap and slow down when they aren’t
  6. Build a reputation that does 99% of the work for you
  7. Keep going when the work is paying off, but the results haven’t shown up yet

And, most importantly, how to apply these practical ideas to daily life and work.

International Editions

English Language

United StatesKindle | Audible | Hardcover | Barnes & Noble | Hudson Booksellers | Target
AustraliaHardcover | Kindle | Audible
BelgiumAmazon
CanadaAmazon | Indigo
DenmarkHardcover
Francepaperback | hardcover | audible
GermanyAmazon
IndiaAmazon
ItalyAmazon
JapanAmazon
New Zealandhere
NetherlandsAmazon
SpainAmazon
SwedenHardcover
SwitzerlandHardcover
United KingdomHardcover | Kindle | Audible | Waterstones | TG Jones

Other Languages

Unfair Advantage is also available in these languages:

Coming Soon

Praise For Unfair Advantage

Here is what real people are saying.

“We often assume that success is determined by the advantages we start with. Shane Parrish challenges that assumption by showing how the choices we make and our willingness to learn and adapt can open up new possibilities. Unfair Advantage is a compelling and liberating reminder that we have more agency to shape our lives than we think.”

– Anne-Laure Le Cunff, author of Tiny Experiments

“What game are you playing? It’s the first thing I ask any investor, because the surest edge is a fight you were built to win. Shane turns that instinct into an operating system of ordinary choices, none of them a secret, which is exactly why so few people make them.”

— Adam R. Karr, President, Orbis Investments

“Great outcomes don’t require perfect decisions. They require putting yourself in good positions, acting before certainty arrives, learning from feedback, and updating as the world changes. Unfair Advantage is an excellent, concise guide to doing all four.”

– Annie Duke, New York Times bestselling author of Thinking in Bets

“My favorite part of the book was the section on habits, rules, and safeguards (page 101). A principle that Shane and I discussed in January changed my life and was expounded on in the book. Shane said, “It’s impossible to work out very often if you have to decide every day whether or not you’ll do it. That’s why I just do something active every day, no matter what.” It was a revelation for me and made complete sense. So, in early January I started working out every single day, with no exceptions and have been doing so ever since. The results have been astonishing — down 8% body fat, huge improvement in blood markers, and a joy in moving my body that I never had previously experienced. All this from a simple principle, simply applied. Bottom line, check it out and get yourself a copy. There’s a good chance something in there could be life-changing for you.”

– Brent Beshore, CEO of Permanent Equity


Unfair Advantage shows you the actions to take in order to reach your potential.


About Shane Parrish

Shane Parrish is the New York Times bestselling author of Clear Thinking and the host of The Knowledge Project, one of the world’s most popular business podcasts. His weekly newsletter, Brain Food, has more than a million readers. He is one of the world’s leading experts on decision-making.

Unfair Advantage

Simple changes. Remarkable Results.

Outside the US? Click here for international editions.

“An indispensable guide to making smarter decisions each day.”

James Clear

Author of the bestseller, Atomic Habits


“… a valuable antidote to stupidity, and a game-changer for anyone seeking to succeed.”

Morgan Housel

Author of the bestseller, The Psychology of Money


“Incisive. Practical. Full of vivid examples, and enormously fun to read.”

Jim Collins

Author of the bestseller, Good to Great

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