Welcome to FS

Lifelong Learning.

Farnam Street (FS) helps you master the best of what other people have already figured out.

Packed with timeless mental models, FS will teach you the mental tools you need to deal with whatever life throws at you.

Our readers include students, teachers, CEOs, coaches, athletes, artists, leaders, followers, politicians and more. They’re not defined by gender, age, income, or politics but rather by a shared passion for avoiding problems, making better decisions, and lifelong learning.

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FS has been featured in The New York Times, The Wall Street Journal, Financial Times, Entrepreneur, and more.

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Recent Articles

The Evolutionary Benefit of Friendship

September 16, 2019

Healthy friendships offer far more than a reliable person to share a beer with. Research shows they can make us healthier, wealthier, happier and overall more successful. Here’s how. *** Is friendship important for our survival? At first glance, the answer isn’t obvious. Other relationships get more play: romantic partners, parents and kids, families, professional […]

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The Power of Questions

September 09, 2019

The quality of the answers we get are directly correlated with the quality of the questions we ask. Here’s how to improve your questions. *** When we run our once-a-year Re:Think Europe event, 10 participants work with us for a month before the event to hone their questions. This is the most intense event we […]

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The Eternal Pursuit of Unhappiness

September 01, 2019

Along the same vein as Yvon Chouinard’s Let My People Go Surfing, The Eternal Pursuit of Unhappiness is the business philosophy handbook from the marketing, advertising, and PR firm Ogilvy & Mather. The book is a roadmap for the desired organizational culture at Ogilvy & Mather and clearly articulates the unique culture they espouse: one […]

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The Great Mental Models: General Thinking Concepts

The old saying goes, “To the man with a hammer, everything looks like a nail.” But anyone who has done any kind of project knows a hammer often isn’t enough.

The more tools you have at your disposal, the more likely you’ll use the right tool for the job — and get it done right.

The same is true when it comes to thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer.

Until now.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools, so you always have the right one on hand.

This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet— ignore them.

Upgrade your mental toolbox and get the first volume today!


What People are Saying


I'm really glad this exists in the world and I can see that I will be recommending it often.

Matt Mullenweg

CEO of Automattic and founding developer of Wordpress

The Bible for better learning and decision making

Casey Herron on audible.com