The Knowledge Project

One man controls half the world’s wild blueberries, built North America’s largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the counterintuitive playbook of patient capital, rural advantage, and why Bragg’s refusal to sell a single share made him unstoppable. Now Available: Apple Podcasts | Spotify | Transcript  …

This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks down the real signals to look for in a partner.  Why people actually cheat (not what you think) and how to spot it coming …

Sol Price is the most influential retailer you’ve never heard of. A man who never sought the spotlight, but whose legacy and lessons cover the entire landscape of modern retail. Have you ever wondered why you can still buy a hot dog and soda for $1.50 today at Costco? We can thank Sol Price for that. To him, …

Ryan Petersen (@typesfast) is the founder and CEO of Flexport, the platform that coordinates global logistics from factory floor to customer door. In this conversation, he’s refreshingly transparent about the mistakes and painful lessons he’s learned building several companies.  He opens up about stepping down as CEO, his struggles with self-confidence, and what happened when …

When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who’d never run anything. By retirement, she’d taken down a president, ended the most violent strike in a generation, and built one of the best-performing companies in American history. Graham had no training, no experience, not even confidence. Just a …

Daniel Kahneman (1934 to 2024) won the Nobel Prize for proving we’re not as rational as we think. We discuss how to think clearly in a world full of noise, the invisible forces that cloud our judgement, and why more information doesn’t equal better thinking. Kahneman also reveals the mental model he discovered at 22 that still guides elite …

Charlie Munger once asked me: ‘How can someone give away fifty percent of profits and make billions more than if he’d kept it all?’ Before I could answer, he told me about Les Schwab, a tire shop owner who understood incentives better than almost anyone.  What Schwab discovered will change how you think about business. …

What does it mean to live – and lead – with intention?  This week, I sit down with my friend and Shopify President Harley Finkelstein to explore what happens when you treat every role in your life—father, husband, leader—as something you have to requalify for, every single year.  It’s a candid look at ambition, identity, …

At 96 years old, Jimmy Pattison still runs his $16 billion empire personally. He’s built it over 63 years without outside capital or a college degree. He owns 100% of car dealerships, billboards, radio stations—even Ripley’s Believe It or Not—with a philosophy of: “No partners, no shareholders, no relatives.” This episode is based on Jimmy: …

On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal. She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corporate theater. But here’s what separates this conversation from every …