The Knowledge Project

We released a special episode of TKP this week with Pierre Poilievre. While we don’t often tackle politics on the show, we are trying to improve political discourse by offering a platform for both sides to speak with depth and nuance. This episode covers the economy, media, free speech, immigration, corporate subsidies, and more. (And …

What do some of the greatest outliers in business history have in common? For the past year, I’ve been sharing the stories of history’s greatest outliers like James Dyson, Harvey Firestone, Rose Blumkin, Henry Singleton, Sol Price, and Les Schwab. These are names that deserve to be studied, but rarely are. Public Release: December 30. Members …

The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impactful episodes, this collection brings together practical insights on decision-making, leadership, preparation, relationships, trust, and performance. This episode features insights from world-class investor Alfred Lin, tech founder and operator Bret Taylor, behavioral scientist Logan …

Bernie Marcus is the co-founder and former CEO of Home Depot.  This is how he built a culture of ownership, kept going when everyone turned him down, nearly lost it all, and created one of the most successful retailers in history.  This episode is based on the book: Built From Scratch. Available Now: Apple Podcasts | …

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage.  Rory is the world’s leading advertising strategist. He spent almost four decades at Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design …

How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific problem. After watching men she trained get promoted above her for double the salary, she quit to build a company based on a radical idea: meritocracy. This episode breaks down how she did it. …

Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of a NFL playoff game. …

Charlie Munger spent his life studying one question: why do smart people make bad decisions? In this episode, I explore his timeless framework, The Psychology of Human Misjudgment, and the 25 psychological forces that quietly distort thinking. Available Now: Apple Podcasts | Spotify | Transcript | X

My guest today is Ron Shaich, founder of Panera and chairman of CAVA. The headlines will tell you that Ron built Panera into a $7.8 billion company, but the real story is far more interesting.  Available Now: Apple Podcasts | Spotify | Transcript | YouTube | X His philosophy is simple: Be long-term greedy, not short-term stupid. + Members have …

Steve Wozniak is the engineer who built Apple.  Then he did something Silicon Valley still doesn’t understand: he gave millions of his own money away to early employees, walked away from power, and refused to play the game everyone else was playing. While HP rejected his design and competitors built walled gardens, Wozniak’s philosophy of open architecture, …