How does a professional cyclist pivot from winning races to building a $10 million sock empire? Rob Fraser reveals the untold story of OUTWAY—from selling socks on street corners to scaling past eight figures, surviving a near-fatal business crisis, and engineering peak performance in both athletics and entrepreneurship. Learn the counterintuitive mental models that transformed …

From a tiny village, John Bragg quietly built an empire that controls half the world’s wild blueberries and North America’s largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian principles that helped Bragg dominate …

Erin Wade reveals her journey from courtroom to kitchen, building a business around an unlikely centerpiece: mac and cheese. Between surfing sessions that provide sanctuary from the demands of being both CEO and mother, Wade shares how she translated her professional background into creating a restaurant known for its exceptional workplace culture. Wade introduces us …

Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that make audiences lean in, remember, and act. From high-stakes boardrooms to viral TED talks, Dicks reveals the psychological …

Unlock the secrets of product positioning with April Dunford. Learn how to: Whether you’re a startup founder or corporate executive, this episode will revolutionize your marketing strategy. Designers, engineers, and marketers: discover insider tips to boost your career and drive results. Don’t miss this deep and practical conversation on positioning your product for success. Available …

Brian Halligan, co-founder and former CEO of HubSpot, discusses the journey of leading a company from the startup phase to IPO. Halligan shares his personal and professional experiences, including a snowmobiling accident that altered his life trajectory, the importance of company culture, the nuances of hiring the right people, and the complications involved in operating a …

Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019. Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to …

Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one’s sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss …

Michaeleen Doucleff challenges our command-driven parenting style and offers a better alternative. If we want resilient, independent children, is constantly ordering them around the right approach? Doucleff shares four powerful principles that foster independence while protecting children’s emotional well-being and explores parenting practices from diverse cultures that can alleviate the burdens we place on ourselves …

Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he’s actively working on it. In this conversation, he reveals his hard-earned secrets. This episode is split …