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The Knowledge Project Podcast

John Bragg: The Blueberry Billionaire [The Knowledge Project Ep. #204]

From a tiny village, John Bragg quietly built an empire that controls half the world’s wild blueberries and North America’s largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian principles that helped Bragg dominate seemingly unrelated industries—from frozen foods to fiber optics—and build businesses designed to thrive for generations, not just quarters.

John Bragg is the Chairman, President, and co-CEO of Oxford Frozen Foods, a food manufacturing company he founded in 1968. The company operates the largest fruit farm in the world, with over 12,000 acres of wild blueberries. In the 1970s, he started a cable TV company that became North America’s largest privately held telecommunications company. He did all of this from a town of around one thousand people.

Available now: YouTube | Apple Podcasts | Spotify | Transcript

Still Curious? I recommend Donald Savoie’s hard-to-find The Rural Entrepreneur: John Bragg. I added 97 highlights from the book to the repository for members.

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The Knowledge Project Podcast with Shane Parrish

The Knowledge Project

A podcast about mastering the best of what other people have already figured out. The Knowledge Project focuses on insights and lessons that never expire. You’ll walk away from every episode with actionable insights that help you get better results and live a more meaningful life.

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