The Trojan Horse: When True Intents Are Concealed
A Trojan Horse is an innocuous appearing container for hiding something within to get past defenses or some other obstacle. Trojan Horses can be used for both good and evil. Here’s how to recognize …
Jonah Berger
Contagious: 6 Reasons Things Catch On
Wharton marketing professor Jonah Berger spent the last 10 years looking into what makes things popular. Questions like: Why are some stories, ads, and rumors more infectious than others? Why do some …