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Joe Girard

Bias from Liking/Loving: Why We Comply With Those We Love

The decisions that we make are rarely impartial. Most of us already know that we prefer to take advice from people that we like. We also tend to more easily agree with opinions formed by people we …

Continue readingBias from Liking/Loving: Why We Comply With Those We Love

Selling: The Crucial Skill Nobody Taught You

In the Guinness Book of World Records, you’ll discover that a car salesman named Joe Girard is one of the most successful salespeople ever. Wait, a car salesman? In fact, Girard has sold more …

Continue readingSelling: The Crucial Skill Nobody Taught You

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