Hooked — How Companies Create Habit Forming Products
How do companies create habit-forming products? It’s simple: They manufacture them. In 2008 Nir Eyal was part of a team of Stanford MBAs starting a company backed by “some of the brightest …
Ikea Effect
Betty Crocker: Why You Need to Add Ingredients to Your Cake Mix
Here’s a great example of how our minds are wired in a way that can have some interesting impacts. In Shop Class as Soulcraft: An Inquiry into the Value of Work Matthew Crawford writes: Back in …
The Ikea Effect: Why Doing Things Ourselves Makes us Happier
The IKEA effect is a super-interesting part of our psychological wiring that has all sorts of implications. In short, basically, people who voluntarily undergo a great deal of pain, discomfort, or …