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Ikea Effect

Hooked — How Companies Create Habit Forming Products

How do companies create habit-forming products? It’s simple: They manufacture them. In 2008 Nir Eyal was part of a team of Stanford MBAs starting a company backed by “some of the brightest …

Continue readingHooked — How Companies Create Habit Forming Products

Betty Crocker: Why You Need to Add Ingredients to Your Cake Mix

Here’s a great example of how our minds are wired in a way that can have some interesting impacts. In Shop Class as Soulcraft: An Inquiry into the Value of Work Matthew Crawford writes: Back in …

Continue readingBetty Crocker: Why You Need to Add Ingredients to Your Cake Mix

The Ikea Effect: Why Doing Things Ourselves Makes us Happier

The IKEA effect is a super-interesting part of our psychological wiring that has all sorts of implications. In short, basically, people who voluntarily undergo a great deal of pain, discomfort, or …

Continue readingThe Ikea Effect: Why Doing Things Ourselves Makes us Happier

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