Choosing your Choice Architect(ure)
“Nothing will ever be attempted if all possible objections must first be overcome.” — Samuel Johnson *** In the book Nudge by Richard Thaler and Cass Sunstein they coin the terms ‘Choice …
Heuristics
How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
Analogies are a means of drawing a parallel between two different things which we often use to convey complex ideas and to communicate effectively. We often use analogies to aid our reasoning. In this …
Miracles Happen — The Simple Heuristic That Saved 150 Lives
“In an uncertain world, statistical thinking and risk communication alone are not sufficient. Good rules of thumb are essential for good decisions.” *** Three minutes after taking off from …
3 Things Everyone Should Know About the Availability Heuristic
There are 3 things you should know about the availability heuristic: We often misjudge the frequency and magnitude of events that have happened recently. This happens, in part, because of the …
Future Babble: Why expert predictions fail and why we believe them anyway
Future Babble has come out to mixed reviews. I think the book would interest anyone seeking wisdom. Here are some of my notes: First a little background: Predictions fail because the world is too …