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George Lakoff

How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

Analogies are a means of drawing a parallel between two different things which we often use to convey complex ideas and to communicate effectively. We often use analogies to aid our reasoning. In this …

Continue readingHow Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

Metaphors

For most people a metaphor is a matter of extraordinary rather than ordinary language. “For this reason,” write Mark Johnson and George Lakoff in their book Metaphors We Live By, “most people think …

Continue readingMetaphors

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