Why LEGOs Are So Expensive — And So Popular
A lot of people wonder how LEGO, selling a now un-patented product, can command both massive market share and sell at twice the price of the nearest competitor: Megablocks. Rhett Allain, in his WIRED …
Association bias
A Simple Checklist to Improve Decisions
We owe thanks to the publishing industry. Their ability to take a concept and fill an entire category with a shotgun approach is the reason that more people are talking about biases. Unfortunately, …
The Best Persuasion Technique for Job-Seekers
The Monitor spoke with Robert Cialdini, who wrote the now infamous Influence: The Psychology of Persuasion, about his work and its influence. At one point in the interview, Cialdini talks about the …