How does a professional cyclist pivot from winning races to building a $10 million sock empire? Rob Fraser reveals the untold story of OUTWAY—from selling socks on street corners to scaling past eight figures, surviving a near-fatal business crisis, and engineering peak performance in both athletics and entrepreneurship. Learn the counterintuitive mental models that transformed a world-class athlete into a business maverick who turned the humble sock into a million-dollar revolution.
Rob Fraser is the Founder and CEO of OUTWAY and Custom Lab. He has also been a five-time Team Canada cyclist.
Rob’s company, OUTWAY, makes the world’s best socks. As a thank you for listening, they’re offering the FS community 30% off using the code SHANE at checkout.
Available now: YouTube | Apple Podcasts | Spotify | Transcript
Rob Fraser is the Founder and CEO of OUTWAY and Custom Lab. He has also been a five-time Team Canada cyclist.
