Robert Cialdini: The Principles of Persuasion [The Knowledge Project Ep. #122]
My guest today is Robert Cialdini who is known as “The Godfather of Influence.” Cialdini is a foundational expert in the science of influence and applying it to get better results. We discuss the seven small things that make a huge impact in influencing others. We go deep into the specifics tactics, how they work, …
