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The Knowledge Project Podcast

How McDonald’s Took Over America | Ray Kroc [Outliers]

Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale.

Public Release: January 27.
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At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow it to nearly 8,000 restaurants worldwide.

This Outliers episode breaks down how standards, execution, franchising, and real estate created a business machine built to last.

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The Knowledge Project

A podcast about mastering the best of what other people have already figured out. The Knowledge Project focuses on insights and lessons that never expire. You’ll walk away from every episode with actionable insights that help you get better results and live a more meaningful life.

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A podcast about mastering the best of what other people have already figured out.