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The Knowledge Project Podcast

[Outliers] Chung Ju-yung: The Hyundai Founder Who Put a Country on His Back 

Chung Ju-yung built Hyundai because he refused to be stopped.

Public Release: May 19.
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He is known for turning Hyundai into an industrial force that helped transform South Korea. The company built highways, ships, cars, and entire industries. At its peak, Hyundai accounted for 16% of South Korea’s economic output.

This episode explores how Chung built Hyundai, how he helped power South Korea’s rise, and how hunger, guilt, discipline, and relentless persistence shaped a man who refused to stop when the path disappeared.

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The Knowledge Project

A podcast about mastering the best of what other people have already figured out. The Knowledge Project focuses on insights and lessons that never expire. You’ll walk away from every episode with actionable insights that help you get better results and live a more meaningful life.

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