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The Knowledge Project Podcast

John Mackey: How I Built Whole Foods [The Knowledge Project Ep. #206]

My guest today is John Mackey, the co-founder of Whole Foods Market, where he was CEO from 1980 to 2022.

We discuss how he turned hostile customers into evangelists, survived multiple extinction-level threats, and built a mission-driven billion-dollar business without compromising its soul. We also discussed the Amazon acquisition.

Listen or watch on your favorite platform: YouTube | Apple Podcasts | Spotify | Transcript

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Mackey is the author of Conscious Capitalism.

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The Knowledge Project Podcast with Shane Parrish

The Knowledge Project

A podcast about mastering the best of what other people have already figured out. The Knowledge Project focuses on insights and lessons that never expire. You’ll walk away from every episode with actionable insights that help you get better results and live a more meaningful life.

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