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The Knowledge Project Podcast

Charlie Hoehn: Write Something People Want to Read [The Knowledge Project Ep. #209]

Charlie Hoehn explains the secrets behind why some books are unforgettable, while others are forgotten.

He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You’ll learn how to craft titles that make people want to read your book, design compelling covers that stand out on the shelves, and use certain strategies to engage readers effectively, depending on the ideas you communicate.

Hoehn also shares the psychology behind book promotion, how to leverage feedback, and the dynamics of traditional versus self-publishing. Whether tackling a novel or email, this episode will transform how you write and communicate.

Available now: Apple Podcasts | Spotify | Transcript

Charlie Hoehn is the founder of Author.Inc and a 3-time New York Times bestselling editor. He’s the mind behind some of the influential books from Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan. Charlie’s expertise has helped sell over 10 million books.

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The Knowledge Project Podcast with Shane Parrish

The Knowledge Project

A podcast about mastering the best of what other people have already figured out. The Knowledge Project focuses on insights and lessons that never expire. You’ll walk away from every episode with actionable insights that help you get better results and live a more meaningful life.

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