• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Farnam Street Logo

Farnam Street

Mastering the best of what other people have already figured out

  • Newsletter
  • Books
  • Podcast
  • Articles
  • Log In
  • Become a Member
TweetEmailLinkedInPrint

The Knowledge Project Podcast

Charlie Hoehn: Write Something People Want to Read [The Knowledge Project Ep. #209]

Charlie Hoehn explains the secrets behind why some books are unforgettable, while others are forgotten.

He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You’ll learn how to craft titles that make people want to read your book, design compelling covers that stand out on the shelves, and use certain strategies to engage readers effectively, depending on the ideas you communicate.

Hoehn also shares the psychology behind book promotion, how to leverage feedback, and the dynamics of traditional versus self-publishing. Whether tackling a novel or email, this episode will transform how you write and communicate.

Available now: Apple Podcasts | Spotify | Transcript

Charlie Hoehn is the founder of Author.Inc and a 3-time New York Times bestselling editor. He’s the mind behind some of the influential books from Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan. Charlie’s expertise has helped sell over 10 million books.

Transcript

Get transcripts, early access, ad-free episodes, and so much more. Learn more or sign up now.

Already a member? Head over to the Members Only area to access transcripts and other Member Only content.

Become a Member

More Episodes

Michael Ovitz: The Business of Relationships

Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders. Public …

Listen NowMichael Ovitz: The Business of Relationships

How McDonald’s Took Over America | Ray Kroc [Outliers]

Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale. At 52, after decades of selling paper cups and …

Listen NowHow McDonald’s Took Over America | Ray Kroc [Outliers]

Morgan Housel: Wealth is What You Have Minus What You Want

Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom. Available Now: Apple …

Listen NowMorgan Housel: Wealth is What You Have Minus What You Want
The Knowledge Project Podcast with Shane Parrish

The Knowledge Project

A podcast about mastering the best of what other people have already figured out. The Knowledge Project focuses on insights and lessons that never expire. You’ll walk away from every episode with actionable insights that help you get better results and live a more meaningful life.

Listen now onApple Podcasts
More Options
  • Spotify
  • Overcast
  • g id="Pocket-Casts-Roundel---Red">Pocket Casts
  • RSS

Never miss an episode

A podcast about mastering the best of what other people have already figured out.

Articles

  • Mental Models
  • Decision Making
  • Learning
  • Book Recommendations
  • All Articles

Podcast

  • Latest Episodes
  • Organized by Theme
  • ChatBot

Books

  • Clear Thinking
  • The Great Mental Models
  • All Books

Newsletter

  • Archive
  • Sign Up

About

  • About Shane
  • Speaking
  • Inquire about Sponsorship

Farnam Street Logo

© 2026 Farnam Street Media Inc. All Rights Reserved.
Proudly powered by WordPress. Hosted by Pressable. See our Privacy Policy.

We’re Syrus Partners.
We buy amazing businesses.


Farnam Street participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon.