• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Farnam Street Logo

Farnam Street

Mastering the best of what other people have already figured out

  • Newsletter
  • Books
  • Podcast
  • Articles
  • Log In
  • Become a Member
TweetEmailLinkedInPrint

The Knowledge Project Podcast

Brent Beshore: Business Brilliance and Happiness at Home [The Knowledge Project Ep. #196]

Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he’s actively working on it. In this conversation, he reveals his hard-earned secrets.

This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life. The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, why personality tests are so important for a functional organization, and more.

This episode will force you to look at every area of your life and ask, “Am I doing the best I can here?” And if not, the conversation will give you some practical strategies for doing something about that immediately.

Available now: YouTube | Apple Podcasts | Spotify | Transcript

After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007, where he is currently the CEO.

Here are a few highlights from the episode:

If you’d asked me how my marriage was five years ago, I would’ve said, “Oh, I guess six or seven. We have our challenges, but we get along.” And compared to where it is today, I would say it was like a two. I just didn’t know.

If you gain awareness without healing, it’s way worse than not being aware.

There are really only two ways to live. You’re going to live out of fear, or you’re going to live out of genuine love and care for others, and love and care for yourself.

Money makes you more of what you already are.

You create higher returns long term by treating people well. You create higher returns over time by using little to no debt.

It’s not healthy to keep somebody in the role that they’re in because you don’t want to fire them.

The higher the price you pay for it, the more you’re pricing it to perfection, the more things have to go right. The lower the price, the more you can absorb things.

The only people who think buying a business and operating it are easy, most of them have never done it.

A big part of humility is just acknowledging that we’re far less in control than we really think we are. Also, when things do happen and you do see a need, talk about it; voice it; see how you can access people and resources.

Timestamps:

00:00 – Intro
00:54 – Why Brent examined his life
04:50 – How Brent “fixed” his relationships
15:10 – How helping hurts
27:19 – How Brent was subtly controlling relationships
35:42 – Why Brent stopped drinking (mostly)
45:35 – How to run a business with love yet competitively
55:40 – Win-win relationships
01:00:40 – On debt
01:14:34 – On incentives
01:24:14 – How to hire and fire CEOs
01:29:24 – What most people miss about hiring
01:39:25 – Brent’s playbook for taking over a company
01:46:26 – On projections
01:50:58 – Revisiting investments
01:53:50 – How “hands-off” is Brent?
02:03:40 – Where people go wrong in private equity
02:09:13 – On success

Transcript

Get transcripts, early access, ad-free episodes, and so much more. Learn more or sign up now.

Already a member? Head over to the Members Only area to access transcripts and other Member Only content.

Become a Member

More Episodes

[Outliers] Mary Kay Ash: The Greatest Saleswoman In History

How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific …

Listen Now[Outliers] Mary Kay Ash: The Greatest Saleswoman In History

7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing …

Listen Now7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

[Outliers] Charlie Munger: The Psychology of Human Misjudgment

Charlie Munger spent his life studying one question: why do smart people make bad decisions? In this episode, I explore his timeless …

Listen Now[Outliers] Charlie Munger: The Psychology of Human Misjudgment
The Knowledge Project Podcast with Shane Parrish

The Knowledge Project

A podcast about mastering the best of what other people have already figured out. The Knowledge Project focuses on insights and lessons that never expire. You’ll walk away from every episode with actionable insights that help you get better results and live a more meaningful life.

Listen now onApple Podcasts
More Options
  • Spotify
  • Overcast
  • g id="Pocket-Casts-Roundel---Red">Pocket Casts
  • RSS

Never miss an episode

A podcast about mastering the best of what other people have already figured out.

Articles

  • Mental Models
  • Decision Making
  • Learning
  • Book Recommendations
  • All Articles

Podcast

  • Latest Episodes
  • Organized by Theme
  • ChatBot

Books

  • Clear Thinking
  • The Great Mental Models
  • All Books

Newsletter

  • Archive
  • Sign Up

About

  • About Shane
  • Speaking
  • Inquire about Sponsorship

Farnam Street Logo

© 2025 Farnam Street Media Inc. All Rights Reserved.
Proudly powered by WordPress. Hosted by Pressable. See our Privacy Policy.

We’re Syrus Partners.
We buy amazing businesses.


Farnam Street participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon.