The Knowledge Project Podcast Transcripts[The Knowledge Project Ep. #19] Rory Sutherland: The Psychology of Advertising Shane Parrish: Rory, welcome. I’m so happy to have you. This is phenomenal. It’s been a long time since we’ve chatted. I thought this would be a great opportunity to sit down. Thank you for coming on. Rory Sutherland : It’s a great pleasure to have you here. Delightful to welcome you in London as well. Members Only content. If you have an account, log in here to access content and your subscription settings. Not a member? Join Us.