[Outliers] Phil Knight: The Obsession That Built Nike

“Every runner knows this. You run and run mile after mile, and you never quite know why. You tell yourself that you’re running towards some goal chasing some rush, but really you run because the alternative stopping scares you to death. So that morning in 1962, I told myself, let everyone else call your idea crazy.

Just keep going. Don’t stop. Don’t even think about stopping until you get there and don’t give much thought to where there is. Whatever comes, just don’t stop. That’s the precious, prescient, urgent advice I managed to give myself outta the blue and somehow managed to take half a century later. I believed it’s the best advice and maybe the only advice any of us should ever give.”