The Knowledge Project Podcast Transcripts

Outliers: Jimmy Pattison — Building a $16B Empire Without Connections, Capital, or Credentials [The Knowledge Project Ep. #235]

It’s May 8th, 1945. Germany has just surrendered. It’s Biggest news story of the century.

Teenage James Pattison invests his life savings—all fifteen dollars—in 500 newspapers. By 7 AM, he’s stuck with 350 copies nobody wants. Radio has already broadcast every detail. He’s selling yesterday’s news.

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