[Outliers] Fred Smith: The Story of FedEx 

Fred Smith built FedEx from a college term paper that got a C. The professor said it wouldn’t work. Today, that idea moves $2 trillion in goods every year.

This is about how Smith solved a problem everyone else accepted as unsolvable. Before FedEx, shipping something across the country meant waiting days or weeks with no idea when it would arrive. Smith refused to accept that.