John Bragg: The Blueberry Billionaire [The Knowledge Project Ep. #204]

Shane Parrish: I want to start with your childhood. Take me back. What was that like?

John Bragg: Well, I grew up in a village of 300 or 350 people. As I remember it, we had a sports event of some kind going all the time. From the time I was five or six years old, we’d have a sponge ball game, and so a lot of sports activity and skating on [frozen] swamps and hockey games on swamps. And in grade eight, we had a new regional school in Oxford, a brand new school with a gymnasium, which was just a wonder for us because we’d been playing baseball in hayfields. To get a gymnasium and a gymnasium teacher was just fantastic for us, so that became a big part of our life. I was a member of 4H and had a winning calf and all those little things that I guess you build on through the years.