[The Knowledge Project Ep. #86] BJ Fogg: Create Lasting Change

Shane: Today I’m talking with BJ Fogg who founded the behavior design lab at Stanford University. In addition to his research, he also created the Tiny Habits Academy. This episode is, you guessed it, about all about habits. How we make them, how we break them, how emotions and story impact them and what motivates us. It’s time to listen and learn.

BJ, I’m so happy to have you on this show.

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