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Taste in People

No. 668 – February 15, 2026

Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. (Read the archives). Not subscribed? Learn more and sign up.

Tiny Thoughts

Focus on the inputs you control and the outputs will follow.


The more you watch the score, the worse you play.

Checking the scoreboard feels like doing something, but it pulls attention away from the only thing that can change it: What now?


What you say about yourself is forgotten. What you do for others compounds.

Serve people well, and their word about you will travel further than yours ever could.

Insights

Founder ​Brian Halligan​ on people:

“The older I get, the more I think outstanding taste in people is the only real alpha.”


Quarterback Aaron Rodgers on haters:

“You shouldn’t worry about criticism from someone that you would never ask advice from.”


Climber Elizabeth Rose on suffering:

“Suffering isn’t something I avoid. It’s something I love—I love what it brings, what’s on the other side of it. When we’re climbing Mt. Everest, we’re all suffering together, facing the same battle, chasing the same dream. Suffering makes the accomplishment that much more fulfilling.”

The Knowledge Project

No new episode this week, but let’s look back at some of the most replayed moments from the last few episodes. Some of these surprised me:

+ James Clear: ​Complexity vs. Simplicity​ and ​Finding the Confidence to Start​

+ Morgan Housel: ​Can You Beat the Market?​ and ​Housing Affordability​

+ Rory Sutherland: ​The Map is Not the Territory​ and ​Signalling to Ourselves​

+ Ron Shaich: ​The Most Important Lesson​ and ​The Commitment Owns You​

Still curious?

+ If you’re hungry for a new episode, ​members​ have early access to next week’s episode with ​Nicolai Tangen​, who manages the Norwegian Sovereign Wealth Fund (~ 2.1 trillion).

Thanks for reading,

— Shane Parrish

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