Nicolas Carr with some interesting thoughts:
Situational overload is not the problem. When we complain about information overload, what we’re usually complaining about is ambient overload. This is an altogether different beast. Ambient overload doesn’t involve needles in haystacks. It involves haystack-sized piles of needles. We experience ambient overload when we’re surrounded by so much information that is of immediate interest to us that we feel overwhelmed by the neverending pressure of trying to keep up with it all. We keep clicking links, keep hitting the refresh key, keep opening new tabs, keep checking email in-boxes and RSS feeds, keep scanning Amazon and Netflix recommendations – and yet the pile of interesting information never shrinks.
The cause of situational overload is too much noise. The cause of ambient overload is too much signal.
…It’s a mistake, in short, to assume that as filters improve they have the effect of reducing the information we have to look at. As today’s filters improve, they expand the information we feel compelled to take notice of. Yes, they winnow out the uninteresting stuff (imperfectly), but they deliver a vastly greater supply of interesting stuff. And precisely because the information is of interest to us, we feel pressure to attend to it.
Nicolas Carr is the author of The Shallows: What The Internet Is Doing To Our Brains.