Average Is Over: Why The Skills Required For Great Jobs Are Changing
[quote]”Knowing one’s limits is more important than it used to be.”[/quote] “Welcome to the Hyper-Meritocracy,” Cowen writes in his latest book Average Is Over. This is an …
Scarcity
Scarcity: Why Having Too Little Means So Much
“The biggest mistake we make about scarcity is we view it as a physical phenomenon. It’s not.” We’re busier than ever. The typical inbox is perpetually swelling with messages awaiting attention. …
Secrets from the Science of Persuasion
A great animation describing the fundamental principles of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. …
Why We Overpay at Auctions
Tom Stafford discusses a lot of the psychological principles that make rational bidding hard. Auctions also hit on many psychological persuasion techniques: First, auctions use the principle of …
How Infomercials Persuade
In response to But Wait … There’s More, a kind reader passed along a link to a wonderful interview between Andrew Warner and Tim Hawthorne (a producer of infomercials). On how to …
An Incredible Offer — But Wait…There’s More
You’ll never look at infomercials the same after reading this post. Robert Cialdini calls But Wait…There’s More “A wholly fascinating account of a wholly fascinating …
We’re in the (bad) Habit of Associating Value with Scarcity
James Gleick, author of The Information: A History, A Theory, A Flood, says: We’re in the habit of associating value with scarcity, but the digital world unlinks them. You can be the sole owner of a …