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Signaling and countersignaling are hidden methods of communicating with each other. We do it all the time as a way to “prove” we are who and what we claim to be. *** The Basics We are constantly …
“It wasn’t the best decision we could make,” said one of my old bosses, “but it was the most defensible.” What she meant was that she wanted to choose option A but ended up choosing option B because …
I asked Rory Sutherland (Vice Chairman: Ogilvy & Mather) what books stood out for him last year. I’ve had the privilege of chatting with Rory a few times now and I think you’ll agree, …
Edge.org asked the likes of Christopher Chabris, Nicholas Epley, Jason Zweig, William Poundstone, Cass Sunstein, Phil Rosenzweig, Richard Thaler & Sendhil Mullainathan, Nassim Nicholas Taleb, …
Below are three excerpts from a great interview with Rory Sutherland on decision making psychology. Understanding Human Behavior That attempt to model economic behaviour as though it were Newtonian …
When consuming information, we strive for more signal and less noise. The problem is a cognitive illusion: we feel like the more information we consume the more signal we receive. While this is …