Social Proof: Why We Look to Others For What We Should Think and Do
“Where all think alike, no one thinks very much.” — Walter Lippmann “The five most dangerous words in business are: ‘Everybody else is doing it.'” — Warren Buffett *** …
Robert Cialdini
Yes! 50 Scientifically Proven Ways to Be Persuasive
Noah Goldstein’s, Steve Martin’s and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled …