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Reciprocation bias

Secrets from the Science of Persuasion

A great animation describing the fundamental principles of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. …

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An Incredible Offer — But Wait…There’s More

You’ll never look at infomercials the same after reading this post. Robert Cialdini calls But Wait…There’s More “A wholly fascinating account of a wholly fascinating …

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The Ben Franklin Effect

Ben Franklin discovered that a person who has done someone a favor is more likely to do that person another favor than they would be had they received a favor. Or, as Franklin put it: “He that …

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The Best Persuasion Technique for Job-Seekers

The Monitor spoke with Robert Cialdini, who wrote the now infamous Influence: The Psychology of Persuasion, about his work and its influence. At one point in the interview, Cialdini talks about the …

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Machiavelli’s Mistake: Why Good Laws Are No Substitute For Good Citizens

A summary of Samuel Bowles’ lecture series entitled “Machiavelli’s Mistake” at the Santa Fe Institute. 1. Moral Sentiments and Material Interests The classical thinkers from …

Continue readingMachiavelli’s Mistake: Why Good Laws Are No Substitute For Good Citizens

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