Secrets from the Science of Persuasion
A great animation describing the fundamental principles of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. …
Reciprocation bias
An Incredible Offer — But Wait…There’s More
You’ll never look at infomercials the same after reading this post. Robert Cialdini calls But Wait…There’s More “A wholly fascinating account of a wholly fascinating …
The Ben Franklin Effect
Ben Franklin discovered that a person who has done someone a favor is more likely to do that person another favor than they would be had they received a favor. Or, as Franklin put it: “He that …
The Best Persuasion Technique for Job-Seekers
The Monitor spoke with Robert Cialdini, who wrote the now infamous Influence: The Psychology of Persuasion, about his work and its influence. At one point in the interview, Cialdini talks about the …
Machiavelli’s Mistake: Why Good Laws Are No Substitute For Good Citizens
A summary of Samuel Bowles’ lecture series entitled “Machiavelli’s Mistake” at the Santa Fe Institute. 1. Moral Sentiments and Material Interests The classical thinkers from …