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Nir Eyal

29 of the Most Gifted and Highly Recommended Books

It started with a simple question: What book (or books) have you given away to people the most and why? The email was sent to an interesting subset of people I’ve interacted with over the past year — …

Continue reading29 of the Most Gifted and Highly Recommended Books

Hooked — How Companies Create Habit Forming Products

How do companies create habit-forming products? It’s simple: They manufacture them. In 2008 Nir Eyal was part of a team of Stanford MBAs starting a company backed by “some of the brightest …

Continue readingHooked — How Companies Create Habit Forming Products

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