• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Farnam Street Logo

Farnam Street

Mastering the best of what other people have already figured out

  • Articles
  • Newsletter
  • Podcast
  • Books
  • Courses
  • Log In
  • Become a Member

Jonah Berger

The Trojan Horse: When True Intents Are Concealed

A Trojan Horse is an innocuous appearing container for hiding something within to get past defenses or some other obstacle. Trojan Horses can be used for both good and evil. Here’s how to recognize …

Continue readingThe Trojan Horse: When True Intents Are Concealed

Contagious: 6 Reasons Things Catch On

Wharton marketing professor Jonah Berger spent the last 10 years looking into what makes things popular. Questions like: Why are some stories, ads, and rumors more infectious than others? Why do some …

Continue readingContagious: 6 Reasons Things Catch On

Discover What You’re Missing

Get the weekly email full of actionable ideas and insights you can use at work and home.


As seen on:

Forbes logo
New York Times logo
Wall Street Journal logo
The Economist logo
Financial Times logo
Farnam Street Logo

© 2023 Farnam Street Media Inc. All Rights Reserved.
Proudly powered by WordPress. Hosted by Pressable. See our Privacy Policy.

  • Speaking
  • Sponsorship
  • About
  • Support
  • Education

We’re Syrus Partners.
We buy amazing businesses.


Farnam Street participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon.