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Donald A. Norman

Why Life Can’t Be Simpler

We’d all like life to be simpler. But we also don’t want to sacrifice our options and capabilities. Tesler’s law of the conservation of complexity, a rule from design, explains why we can’t have both. …

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Complexity Bias: Why We Prefer Complicated to Simple

Complexity bias is a logical fallacy that leads us to give undue credence to complex concepts. Faced with two competing hypotheses, we are likely to choose the most complex one. That’s usually the …

Continue readingComplexity Bias: Why We Prefer Complicated to Simple

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