The Eternal Pursuit of Unhappiness
The Eternal Pursuit of Unhappiness is the business philosophy handbook from the marketing, advertising, and PR firm Ogilvy & Mather. The book serves as a roadmap for the desired organizational …
David Ogilvy
The 10 Qualities of Creative Leaders
David Ogilvy was an advertising legend and perhaps the original “Mad Man.” The Unpublished David Ogilvy offers a remarkably candid glimpse of the private man behind the public image. Ogilvy was fond …
Education is a Priceless Opportunity to Furnish Your Mind and Enrich Your Life
The more I dig into Ogilvy the more curious I get. How could you not fall in love with a man who wrote, “We have a habit of divine discontent with our performance. It is an antidote to …
David Ogilvy 10 Tips on Writing
In 1982, the original “Mad Man” David Ogilvy, sent the following internal memo to all employees of his advertising agency, Ogilvy & Mather, titled “How to Write.” Via The Unpublished …