Commitment and Consistency Bias
We have an instinctual desire to remain consistent with our prior actions and beliefs. This can lead us to behave in irrational ways. Here’s how the commitment and consistency fallacy can lead us to …
Commitment and Consistency Bias
The Decision Maker’s Edge: Why Less Data Beats Analysis Paralysis
The more information you gather before making a decision, the more likely you are to make a poor choice. Sound crazy? Keep reading. The Raw Truth About Information Overload We’ve all been there: …
The Half-life of Facts
Facts change all the time. Smoking has gone from doctor recommended to deadly. We used to think the Earth was the center of the universe and that Pluto was a planet. For decades we were convinced that …
Secrets from the Science of Persuasion
A great animation describing the fundamental principles of persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. …
Cognitive Dissonance and Change Blindness
“Their judgment was based more on wishful thinking than on a sound calculation of probabilities; for the usual thing among men is that when they want something they will, without any reflection, leave …
The Human Mind has a Shut-Off Device
Once you’ve formed a belief, adding exceptions and justifications becomes easier than updating it. Ryan Holiday writes about this in Trust Me, I’m Lying: Once the mind has accepted a …