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Chip Heath

4 Must-Read Books on Storytelling

Stories are the way in which we teach moral lessons, keep an audience engaged in what we’re saying, and convince others to pursue a course of action. In the business world, where time is short, …

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A Decision-Making Magic Trick

Two important nuggets from an interview with Chip Heath, co-author of Decisive (more here), on improving our ability to make better decisions: A decision-making magic trick The closest thing to a …

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The Four Villains of Decision Making

You’re probably not as effective at making decisions as you could be. This article explores Chip and Dan Heaths’ new book, Decisive. It’s going to help us make better decisions both …

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