Why LEGOs Are So Expensive — And So Popular
A lot of people wonder how LEGO, selling a now un-patented product, can command both massive market share and sell at twice the price of the nearest competitor: Megablocks. Rhett Allain, in his WIRED …
Association bias
“It was not what people did not know that proved their undoing; it was what they thought they knew that wasn’t so.”
Were witches losers in a reproductive game? Speaking about the great which hunts, in Mobs, Messiahs, and Markets: Surviving the Public Spectacle in Finance and Politics, Will Bonner writes: But …
A Simple Checklist to Improve Decisions
We owe thanks to the publishing industry. Their ability to take a concept and fill an entire category with a shotgun approach is the reason that more people are talking about biases. Unfortunately, …
Evidence-based tips for Valentine’s
Need to woo a partner in time for Valentine’s? Follow these simple, evidence-based instructions for boosting your irresistibility. When asking a lady for a dance or for her number, your chances …
The Best Persuasion Technique for Job-Seekers
The Monitor spoke with Robert Cialdini, who wrote the now infamous Influence: The Psychology of Persuasion, about his work and its influence. At one point in the interview, Cialdini talks about the …