Last year our books for schools promotion gave away well over 500 books to elementary classrooms across North America that couldn’t afford books for kids.
Here is what I need from you….
If you know of any teachers or schools struggling with budget cuts to buy the books the kids want to read and need to learn from, tell them to email me their Amazon wishlist today. Any that I can easily verify, will get posted below. (I’ll stop updating the page on Dec 24.)
If you want to buy a book for a school that needs one, simply, click on a link, purchase a book, and it will go right to one of the schools that need them. I’d only ask that you send me an email and let me know the number of books you purchased so I can keep a final tally. The first 30 are on us.
Kissinger: Volume I: The Idealist, 1923-1968 by Niall Ferguson.
Cowen calls this a “background on America being screwed up.” We were a little more verbose in a recent edition of Brain Food, writing : “We love everything about this book from the font and the way the pages are laid out to the wonderful content. Niall Ferguson offers a rich look at how Kissinger came to be one of the pre-eminent statesmen of the past 100 years. As good as Ferguson is—and he’s magical—it’s the excerpts from Kissinger that really ignite the fire in my mind. A perfect Christmas gift for the intellectually curious.”
Economics Rules: The Rights and Wrongs of the Dismal Science by Dani Rodrik.
“In this sharp, masterfully argued book, Dani Rodrik, a leading critic from within, takes a close look at economics to examine when it falls short and when it works, to give a surprisingly upbeat account of the discipline.”
The English and Their History by Robert Tombs
“A startlingly fresh and a uniquely inclusive account of the people who have a claim to be the oldest nation in the world. The English first came into existence as an idea, before they had a common ruler and before the country they lived in even had a name. They have lasted as a recognizable entity ever since, and their defining national institutions can be traced back to the earliest years of their history.”
Guantánamo Diary, by Mohamedou Ould Slahi
The “first and only diary written by a still-imprisoned Guantánamo detainee.”
Genghis Khan: His Conquests, His Empire, His Legacy by Frank McLynn
“Mongol leader Genghis Khan was by far the greatest conqueror the world has ever known. His empire stretched from the Pacific Ocean to central Europe, including all of China, the Middle East, and Russia. So how did an illiterate nomad rise to such colossal power and subdue most of the known world, eclipsing Alexander the Great, Julius Caesar, and Napoleon? Credited by some with paving the way for the Renaissance, condemned by others for being the most heinous murderer in history, who was Genghis Khan?”
In Manchuria: A Village Called Wasteland and the Transformation of Rural China by Michael Meyer
In a review of this book in the LA Review of Books, Adam Minter writes: “So long as there have been memoirs, potential memoirists have sought out difficult places in which they might learn about the people and history of the place and — ultimately — about themselves. In one sense, Meyer is no different. In Manchuria is a bet that the desolate plains of northeast China will be more interesting to him and his readers than they are to most Chinese, and even to most residents of Manchuria.”
Schubert’s Winter Journey: Anatomy of an Obsession by Ian Bostridge
“Completed in the last months of the young Schubert’s life, Winterreise has come to be considered the single greatest piece of music in the history of Lieder. Deceptively laconic—these twenty-four short poems set to music for voice and piano are performed uninterrupted in little more than an hour—it nonetheless has an emotional depth and power that no music of its kind has ever equaled.”
Who is Charlie: Xenophobia and the New Middle Class by Emmanuel Todd
“In the wake of the attack on the offices of Charlie Hebdo in Paris on 7 January 2015, millions took to the streets to demonstrate their revulsion, expressing a desire to reaffirm the ideals of the French Republic: liberté, égalité, fraternité. But who were the millions of demonstrators who were suddenly united under the single cry of ‘Je suis Charlie’?”
Landmarks by Robert MacFarlane
“How to talk, think, and write about the British countryside,” Cowen offers.
The Iran-Iraq War by Pierre Razoux
“From 1980 to 1988, Iran and Iraq fought the longest conventional war of the twentieth century. The tragedies included the slaughter of child soldiers, the use of chemical weapons, the striking of civilian shipping in the Gulf, and the destruction of cities. The Iran-Iraq War offers an unflinching look at a conflict seared into the region’s collective memory but little understood in the West.”
Today’s book list is based on recommendations by Farnam Street Members on Slack over the last few months. If you’re not familiar with it, our community on Slack is a discussion area for members, and one of our ongoing discussions is book recommendations.
We’ve compiled and organized eleven of their favorite choices, especially ones we haven’t seen recommended elsewhere. Enjoy!
“The book was initially intended to be a serious travel guide, with accounts of local history along the route, but the humorous elements took over to the point where the serious and somewhat sentimental passages seem a distraction to the comic novel. One of the most praised things about Three Men in a Boat is how undated it appears to modern readers – the jokes seem fresh and witty even today.”
“Syed draws on a wide range of sources—from anthropology and psychology to history and complexity theory—to explore the subtle but predictable patterns of human error and our defensive responses to error. He also shares fascinating stories of individuals and organizations that have successfully embraced a black box approach to improvement, such as David Beckham, the Mercedes F1 team, and Dropbox.” (Pair with Mistakes were Made (But not by Me) by Carol Tavris to see how we rationalize our own mistakes.)
“Gigerenzer’s theories about the usefulness of mental shortcuts were a small but crucial element of Malcolm Gladwell’s bestseller Blink, and that attention has provided the psychologist, who is the director of the Max Planck Institute for Human Development in Berlin, the opportunity to recast his academic research for a general audience. The key concept—rules of thumb serve us as effectively as complex analytic processes, if not more so—is simple to grasp.” (Pair with Thinking Fast and Slow by Daniel Kahneman for a different approach.)
The second book in the Lyndon Johnson series, written by Robert Caro. This one tackles his service in WWII, building his fortune, and his 1948 election to the Senate, which Caro concludes that Johnson stole. Charlie Munger once commented that LBJ was important to study, simply because he never told the truth when a lie would do better. (Pair with the other books in the series.)
“The most effective engineers — the ones who have risen to become distinguished engineers and leaders at their companies — can produce 10 times the impact of other engineers, but they’re not working 10 times the hours.” Learn how a great engineer thinks, even if you’re not one yourself.
“In the 1760s a group of amateur experimenters met and made friends in the English Midlands. Most came from humble families, all lived far from the center of things, but they were young and their optimism was boundless: together they would change the world. Among them were the ambitious toymaker Matthew Boulton and his partner James Watt, of steam-engine fame; the potter Josiah Wedgwood; the larger-than-life Erasmus Darwin, physician, poet, inventor, and theorist of evolution (a forerunner of his grandson Charles). Later came Joseph Priestley, discoverer of oxygen and fighting radical.”
“xn + yn = zn, where n represents 3, 4, 5, …no solution “I have discovered a truly marvelous demonstration of this proposition which this margin is too narrow to contain.” With these words, the seventeenth-century French mathematician Pierre de Fermat threw down the gauntlet to future generations.” (Pair with Number: The Language of Science by Tobais Dantzig, about the development of mathematics over time by human culture.)
“Survivors, whether they’re jet pilots landing on the deck of an aircraft carrier or boatbuilders adrift on a raft in the middle of the Atlantic Ocean, share certain traits: training, experience, stoicism and a capacity for their logical neocortex (the brain’s thinking part) to override the primitive amygdala portion of their brains. Although there’s no surefire way to become a survivor, Gonzales does share some rules for adventure gleaned from the survivors themselves: stay calm, be decisive and don’t give up.”
While they often operate unnoticed, analogies aren’t accidents, they’re arguments—arguments that, like icebergs, conceal most of their mass and power beneath the surface. In arguments, whoever has the best argument wins.
But analogies do more than just persuade others — they also play a role in innovation and decision making.
From the bloody Chicago slaughterhouse that inspired Henry Ford’s first moving assembly line, to the “domino theory” that led America into the Vietnam War, to the “bicycle for the mind” that Steve Jobs envisioned as a Macintosh computer, analogies have played a dynamic role in shaping the world around us.
Despite their importance, many people have only a vague sense of the definition.
What is an Analogy?
In broad terms, an analogy is simply a comparison that asserts a parallel—explicit or implicit—between two distinct things, based on the perception of a share property or relation. In everyday use, analogies actually appear in many forms. Some of these include metaphors, similes, political slogans, legal arguments, marketing taglines, mathematical formulas, biblical parables, logos, TV ads, euphemisms, proverbs, fables and sports clichés.
Because they are so disguised they play a bigger role than we consciously realize. Not only do analogies effectively make arguments, but they trigger emotions. And emotions make it hard to make rational decisions.
While we take analogies for granted, the ideas they convey are notably complex.
All day every day, in fact, we make or evaluate one analogy after the other, because some comparisons are the only practical way to sort a flood of incoming data, place it within the content of our experience, and make decisions accordingly.
Remember the powerful metaphor — that arguments are war. This shapes a wide variety of expressions like “your claims are indefensible,” “attacking the weakpoints,” and “You disagree, OK shoot.”
Or consider the Map and the Territory — Analogies give people the map but explain nothing of the territory.
Warren Buffett is one of the best at using analogies to communicate effectively. One of my favorite analogies is when he noted “You never know who’s swimming naked until the tide goes out.” In other words, when times are good everyone looks amazing. When times suck, hidden weaknesses are exposed. The same could be said for analogies:
We never know what assumptions, deceptions, or brilliant insights they might be hiding until we look beneath the surface.
Most people underestimate the importance of a good analogy. As with many things in life, this lack of awareness comes at a cost. Ignorance is expensive.
Evidence suggests that people who tend to overlook or underestimate analogy’s influence often find themselves struggling to make their arguments or achieve their goals. The converse is also true. Those who construct the clearest, most resonant and apt analogies are usually the most successful in reaching the outcomes they seek.
The key to all of this is figuring out why analogies function so effectively and how they work. Once we know that, we should be able to craft better ones.
Don’t Think of an Elephant
Effective, persuasive analogies frame situations and arguments, often so subtly that we don’t even realize there is a frame, let alone one that might not work in our favor. Such conceptual frames, like picture frames, include some ideas, images, and emotions and exclude others. By setting a frame, a person or organization can, for better or worse, exert remarkable influence on the direction of their own thinking and that of others.
He who holds the pen frames the story. The first person to frame the story controls the narrative and it takes a massive amount of energy to change the direction of the story. Sometimes even the way that people come across information, shapes it — stories that would be a non-event if disclosed proactively became front page stories because someone found out.
In Don’t Think of an Elephant, George Lakoff explores the issue of framing. The book famously begins with the instruction “Don’t think of an elephant.”
What’s the first thing we all do? Think of an elephant, of course. It’s almost impossible not to think of an elephant. When we stop consciously thinking about it, it floats away and we move on to other topics — like the new email that just arrived. But then again it will pop back into consciousness and bring some friends — associated ideas, other exotic animals, or even thoughts of the GOP.
“Every word, like elephant, evokes a frame, which can be an image of other kinds of knowledge,” Lakoff writes. This is why we want to control the frame rather than be controlled by it.
In Shortcut Pollack tells of Lakoff talking about an analogy that President George W. Bush made in the 2004 State of the Union address, in which he argued the Iraq war was necessary despite the international criticism. Before we go on, take Bush’s side here and think about how you would argue this point – how would you defend this?
In the speech, Bush proclaimed that “America will never seek a permission slip to defend the security of our people.”
As Lakoff notes, Bush could have said, “We won’t ask permission.” But he didn’t. Instead he intentionally used the analogy of permission slip and in so doing framed the issue in terms that would “trigger strong, more negative emotional associations that endured in people’s memories of childhood rules and restrictions.”
Commenting on this, Pollack writes:
Through structure mapping, we correlate the role of the United States to that of a young student who must appeal to their teacher for permission to do anything outside the classroom, even going down the hall to use the toilet.
But is seeking diplomatic consensus to avoid or end a war actually analogous to a child asking their teacher for permission to use the toilet? Not at all. Yet once this analogy has been stated (Farnam Street editorial: and tweeted), the debate has been framed. Those who would reject a unilateral, my-way-or-the-highway approach to foreign policy suddenly find themselves battling not just political opposition but people’s deeply ingrained resentment of childhood’s seemingly petty regulations and restrictions. On an even subtler level, the idea of not asking for a permission slip also frames the issue in terms of sidestepping bureaucratic paperwork, and who likes bureaucracy or paperwork.
Deconstructing analogies, we find out how they function so effectively. Pollack argues they meet five essential criteria.
Use the highly familiar to explain something less familiar.
Highlight similarities and obscure differences.
Identify useful abstractions.
Tell a coherent story.
Let’s explore how these work in greater detail. Let’s use the example of master-thief, Bruce Reynolds, who described the Great Train Robbery as his Sistine Chapel.
The Great Train Robbery
In the dark early hours of August 8, 1963, an intrepid gang of robbers hot-wired a six-volt battery to a railroad signal not far from the town of Leighton Buzzard, some forty miles north of London. Shortly, the engineer of an approaching mail train, spotting the red light ahead, slowed his train to a halt and sent one of his crew down the track, on foot, to investigate. Within minutes, the gang overpowered the train’s crew and, in less than twenty minutes, made off with the equivalent of more than $60 million in cash.
Years later, Bruce Reynolds, the mastermind of what quickly became known as the Great Train Robbery, described the spectacular heist as “my Sistine Chapel.”
Use the familiar to explain something less familiar
Reynolds exploits the public’s basic familiarity with the famous chapel in the Vatican City, which after Leonardo da Vinci’s Mona Lisa is perhaps the best-known work of Renaissance art in the world. Millions of people, even those who aren’t art connoisseurs, would likely share the cultural opinion that the paintings in the chapel represent “great art” (as compared to a smaller subset of people who might feel the same way about Jackson Pollock’s drip paintings, or Marcel Duchamp’s upturned urinal).
Highlight similarities and obscure differences
Reynold’s analogy highlights, through implication, similarities between the heist and the chapel—both took meticulous planning and masterful execution. After all, stopping a train and stealing the equivalent of $60m—and doing it without guns—does require a certain artistry. At the same time, the analogy obscures important differences. By invoking the image of a holy sanctuary, Reynolds triggers a host of associations in the audience’s mind—God, faith, morality, and forgiveness, among others—that camouflage the fact that he’s describing an action few would consider morally commendable, even if the artistry involved in robbing that train was admirable.
Identify useful abstractions
The analogy offers a subtle but useful abstraction: Genius is genius and art is art, no matter what the medium. The logic? If we believe that genius and artistry can transcend genre, we must concede that Reynolds, whose artful, ingenious theft netted millions, is an artist.
Tell a coherent story
The analogy offers a coherent narrative. Calling the Great Train Robbery his Sistine Chapel offers the audience a simple story that, at least on the surface makes sense: Just as Michelangelo was called by God, the pope, and history to create his greatest work, so too was Bruce Reynolds called by destiny to pull off the greatest robbery in history. And if the Sistine Chapel endures as an expression of genius, so too must the Great Train Robbery. Yes, robbing the train was wrong. But the public perceived it as largely a victimless crime, committed by renegades who were nothing if not audacious. And who but the most audacious in history ever create great art? Ergo, according to this narrative, Reynolds is an audacious genius, master of his chosen endeavor, and an artist to be admired in public.
There is an important point here. The narrative need not be accurate. It is the feelings and ideas the analogy evokes that make it powerful. Within the structure of the analogy, the argument rings true. The framing is enough to establish it succulently and subtly. That’s what makes it so powerful.
The analogy resonates emotionally. To many people, mere mention of the Sistine Chapel brings an image to mind, perhaps the finger of Adam reaching out toward the finger of God, or perhaps just that of a lesser chapel with which they are personally familiar. Generally speaking, chapels are considered beautiful, and beauty is an idea that tends to evoke positive emotions. Such positive emotions, in turn, reinforce the argument that Reynolds is making—that there’s little difference between his work and that of a great artist.
Jumping to Conclusions
Daniel Kahneman explains the two thinking structures that govern the way we think: System one and system two . In his book, Thinking Fast and Slow, he writes “Jumping to conclusions is efficient if the conclusions are likely to be correct and the costs of an occasional mistake are acceptable, and if the jump saves much time and effort.”
“A good analogy serves as an intellectual springboard that helps us jump to conclusions,” Pollack writes. He continues:
And once we’re in midair, flying through assumptions that reinforce our preconceptions and preferences, we’re well on our way to a phenomenon known as confirmation bias. When we encounter a statement and seek to understand it, we evaluate it by first assuming it is true and exploring the implications that result. We don’t even consider dismissing the statement as untrue unless enough of its implications don’t add up. And consider is the operative word. Studies suggest that most people seek out only information that confirms the beliefs they currently hold and often dismiss any contradictory evidence they encounter.
Remember Apollo Robbins? He’s a professional pickpocket. While he has unique skills, he succeeds largely through the choreography of people’s attention. “Attention,” he says “is like water. It flows. It’s liquid. You create channels to divert it, and you hope that it flows the right way.”
“Pickpocketing and analogies are in a sense the same,” Pollack concludes, “as the misleading analogy picks a listener’s mental pocket.”
And this is true whether someone else diverts our attention through a resonant but misleading analogy—“Judges are like umpires”—or we simply choose the wrong analogy all by ourselves.
Reasoning by Analogy
We rarely stop to see how much of our reasoning is done by analogy. In a 2005 study published in the Harvard Business Review, Giovanni Gavettie and Jan Rivkin wrote: “Leaders tend to be so immersed in the specifics of strategy that they rarely stop to think how much of their reasoning is done by analogy.” As a result they miss things. They make connections that don’t exist. They don’t check assumptions. They miss useful insights. By contrast “Managers who pay attention to their own analogical thinking will make better strategic decisions and fewer mistakes.”
Shortcut goes on to explore when to use analogies and how to craft them to maximize persuasion.
Here are the books—all old, dog-eared, reread and reread, little (no big fat volumes), most committed to memory—of my five-inch bookshelf. But they miss the greatest influence on this educator—Miss Adams, a seventh-grade teacher in Iowa City, Iowa. She introduced me to poetry, where the ultimate wisdom —the philosophy of life—is found. The first step in the development of an anthology was our study of “Miniver Cheevey” by Edwin Arlington Robinson. It is still exciting fifty-four years after that original encounter.
Sit Like a Buddha: A Pocket Guide to Meditation — If I could encourage you to look into one thing to think and focus better, this would be it. This is an enormously powerful little book that will help you focus your mind, open your heart, and think with more insight. It’s short enough to consume over a glass of wine (or two) on the patio and simple enough that you’ll want to put it into practice.
The Lessons of History — A concise book of lessons drawn from the survey of history. The book comes highly recommended by someone I met at the Berkshire Hathaway meeting. I can’t believe I haven’t read this before. I’ll be re-reading this a few times and I’ve started listening to the audio version in the car as well.
The Three Marriages: Reimagining Work, Self and Relationship — A beautiful and thought-provoking book that argues we should stop thinking in terms of work-life balance. “Work-life balance is a concept that has us simply lashing ourselves on the back and working too hard in each of the three commitments. In the ensuing exhaustion we ultimately give up on one or more of them to gain an easier life.”
Obvious Adams: The Story of a Successful Businessman — a short, yet important, book that I wish more people would read and think about. (You can find a pdf here.) In a nutshell, the book represents the mindset that “avoiding stupidity is easier than seeking brilliance.” It’s amazing what we see when we focus on the obvious insights that we’re missing because we’re trying too hard to grasp the esoteric.