• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Farnam Street Logo

Farnam Street

Mastering the best of what other people have already figured out

  • Newsletter
  • Books
  • Podcast
  • Articles
  • Log In
  • Become a Member
TweetEmailLinkedInPrint

Appearing Foolish

No. 485 — August 14th, 2022

Brain Food is a weekly newsletter full of timeless insights you can use. 

FS

Analysis or Process?

We all make decisions. Some of them are large and many of them are small. Few of us understand that the process we use to make those decisions is more important than the analysis we put into the decision.

TKP

Gary Klein has spent nearly 50 years studying how and why people make the decisions they do. Here is my conversation with him to discuss the field of naturalistic decision making, the difference between experience and expertise, why some people stagnate at an intermediate level, Cognitive Flexibility Theory, the role of storytelling, how to gain insights, fixation errors, cognitive biases, mental models, how to fast-track expertise, and so much more.

“To be a good manager, you want things to run smoothly. And insights are not ways of running smoothly. Insights are disorganizing and disruptive. And so, that’s a major reason that organizations, without even intending to, block the insights that come their way.​”

Listen and Learn on FS (with show notes), Apple Podcasts, Spotify, watch on YouTube, or read the transcript.

(Share this episode on Twitter)

Insight

“What the wise man does in the beginning, the fool does in the end.”

— Warren Buffett

Tiny Thought

A huge obstacle to success is a fear of appearing foolish.

When we learn to walk, we fall over and over again until we can do it. We look foolish until the minute we don’t. That is how we learn. As adults we often tell ourselves that falling in front of other people is bad, so we don’t try things that might make us look foolish.

During boom times, people who aggressively went all in appear to be prospering and make a more financially stable approach seem foolish. Only those who were properly positioned, however, can take advantage when the boom ends.

So much advantage in life comes from being willing to look foolish in the short term.

(Share this Tiny Thought on Twitter)

Etc.

Kirkland Signature → “The sole private-label brand at Costco is an essential part of the retailer’s positioning with customers and a way for Costco to stand out against competitors. … Having one name signals consistency to shoppers — exactly Costco’s goal — and also creates cost efficiencies for the no-frills retailer. Costco doesn’t have to pay for different packaging and can put all of its buying power with suppliers behind Kirkland. A single private brand is emblematic of Costco’s broader approach to merchandise at warehouses: Less choice is better.”

The NASA Engineer Who Made the James Webb Space Telescope Work. (Pair with this episode of TKP with Dr. Thomas Zurbuchen).

The Anxious Generation (FT/paywalled) → “School is a habit. And for the children who need school the most, this habit is broken.” (If you have a FT subscription this article is worth it. It’s also too important to be behind a paywall so I’ve asked the author, Lucy Kellaway to come on TKP and discuss with me.)

P.S. This is neat. 

Discover What You’re Missing

Get the weekly email full of actionable ideas and insights you can use at work and home.


As seen on:

New York Times logo
Wall Street Journal logo
The Economist logo
Financial Times logo
Farnam Street Logo

© 2025 Farnam Street Media Inc. All Rights Reserved.
Proudly powered by WordPress. Hosted by Pressable. See our Privacy Policy.

  • About
  • Sponsorship
  • Support
  • Speaking

We’re Syrus Partners.
We buy amazing businesses.


Farnam Street participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon.