Farnam Street
People everywhere differentiate each other by liking (warmth, trustworthiness) and by respecting (competence, efficiency). Essentially they ask themselves: (1) Is this person warm? and (2) Is this …
If you look in the Guinness Book of World Records you’ll discover that a car salesman named Joe Girard is one of the most successful salespeople ever. Wait, a car salesman? In fact, he has sold …
If you’re going to play the game you should at least educate yourself on the unwritten rules. If you don’t, you’ll always be at a disadvantage. In an NPR interview (audio below), Stanford …
Need to woo a partner in time for Valentine’s? Follow these simple, evidence-based instructions for boosting your irresistibility. When asking a lady for a dance or for her number, your chances …
The Monitor spoke with Robert Cialdini, who wrote the now infamous Influence: The Psychology of Persuasion, about his work and its influence. At one point in the interview, Cialdini talks about the …
Paying attention to what your customers and clients see can be a very effective way to increase your influence and, subsequently, your business. Steve Martin, co-author of Yes! 50 Secrets from the …
Noah Goldstein’s, Steve Martin’s and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled …