• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Farnam Street Logo

Farnam Street

  • Articles
  • Newsletter
  • Podcast
  • Books
  • Courses
  • Log In
  • Become a Member

Persuasion

Two Questions Everyone Asks Themselves When They Meet You

People everywhere differentiate each other by liking (warmth, trustworthiness) and by respecting (competence, efficiency). Essentially they ask themselves: (1) Is this person warm? and (2) Is this …

Continue readingTwo Questions Everyone Asks Themselves When They Meet You

What trick can you learn from the most successful sales person ever?

If you look in the Guinness Book of World Records you’ll discover that a car salesman named Joe Girard is one of the most successful salespeople ever. Wait, a car salesman? In fact, he has sold …

Continue readingWhat trick can you learn from the most successful sales person ever?

Jeffrey Pfeffer: Why Performance Won’t Get You Promoted

If you’re going to play the game you should at least educate yourself on the unwritten rules. If you don’t, you’ll always be at a disadvantage. In an NPR interview (audio below), Stanford …

Continue readingJeffrey Pfeffer: Why Performance Won’t Get You Promoted

Evidence-based tips for Valentine’s

Need to woo a partner in time for Valentine’s? Follow these simple, evidence-based instructions for boosting your irresistibility. When asking a lady for a dance or for her number, your chances …

Continue readingEvidence-based tips for Valentine’s

The Best Persuasion Technique for Job-Seekers

The Monitor spoke with Robert Cialdini, who wrote the now infamous Influence: The Psychology of Persuasion, about his work and its influence. At one point in the interview, Cialdini talks about the …

Continue readingThe Best Persuasion Technique for Job-Seekers

How Williams Sonoma Inadvertently Sold More Bread Machines

Paying attention to what your customers and clients see can be a very effective way to increase your influence and, subsequently, your business. Steve Martin, co-author of Yes! 50 Secrets from the …

Continue readingHow Williams Sonoma Inadvertently Sold More Bread Machines

Yes! 50 Scientifically Proven Ways to Be Persuasive

Noah Goldstein’s, Steve Martin’s and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled …

Continue readingYes! 50 Scientifically Proven Ways to Be Persuasive
← See newer articles

Discover What You’re Missing

Get the weekly email full of actionable ideas and insights you can use at work and home.


As seen on:

Forbes logo
New York Times logo
Wall Street Journal logo
The Economist logo
Financial Times logo
Farnam Street Logo

© 2023 Farnam Street Media Inc. All Rights Reserved.
Proudly powered by WordPress. Hosted by Pressable. See our Privacy Policy.

  • Speaking
  • Sponsorship
  • About
  • Support
  • Education

We’re Syrus Partners.
We buy amazing businesses.


Farnam Street participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon.