Farnam Street
Mastering the best of what other people have already figured out
People everywhere differentiate each other by liking (warmth, trustworthiness) and by respecting (competence, efficiency). Essentially they ask themselves: (1) Is this person warm? and (2) Is this …
In the Guinness Book of World Records, you’ll discover that a car salesman named Joe Girard is one of the most successful salespeople ever. Wait, a car salesman? In fact, Girard has sold more …
If you’re going to play the game you should at least educate yourself on the unwritten rules. If you don’t, you’ll always be at a disadvantage. In an NPR interview (audio below), Stanford …
The Monitor spoke with Robert Cialdini, who wrote the now infamous Influence: The Psychology of Persuasion, about his work and its influence. At one point in the interview, Cialdini talks about the …
Paying attention to what your customers and clients see can be a very effective way to increase your influence and, subsequently, your business. Steve Martin, co-author of Yes! 50 Secrets from the …
Noah Goldstein’s, Steve Martin’s and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled …