Patagonia: The Art of Telling a Beautiful Story
The Patagonia video below is a reminder that things can be built to last, that we don’t need to buy more than we need, and that we can celebrate the old. It’s also a great reminder that …
Yvon Chouinard
How You Climb A Mountain Is More Important Than Reaching The Top
Two examples from Patagonia founder Yvon Chouinard’s book, Let My People Go Surfing: The Education of a Reluctant Businessman, demonstrating that process is more important than results. Focus on …