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Yvon Chouinard

Patagonia: The Art of Telling a Beautiful Story

The Patagonia video below is a reminder that things can be built to last, that we don’t need to buy more than we need, and that we can celebrate the old. It’s also a great reminder that …

Continue readingPatagonia: The Art of Telling a Beautiful Story

How You Climb A Mountain Is More Important Than Reaching The Top

Two examples from Patagonia founder Yvon Chouinard’s book, Let My People Go Surfing: The Education of a Reluctant Businessman, demonstrating that process is more important than results. Focus on …

Continue readingHow You Climb A Mountain Is More Important Than Reaching The Top

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