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Liking-Loving Bias

Two Questions Everyone Asks Themselves When They Meet You

People everywhere differentiate each other by liking (warmth, trustworthiness) and by respecting (competence, efficiency). Essentially they ask themselves: (1) Is this person warm? and (2) Is this …

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The Insidious Evils of ‘Like’ Culture

Most people thought the Internet represented a liberation from conformity where ideas, freedom of information, creativity ruled. But what role does our need to belong play? What role does the simple …

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What trick can you learn from the most successful sales person ever?

If you look in the Guinness Book of World Records you’ll discover that a car salesman named Joe Girard is one of the most successful salespeople ever. Wait, a car salesman? In fact, he has sold …

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Evidence-based tips for Valentine’s

Need to woo a partner in time for Valentine’s? Follow these simple, evidence-based instructions for boosting your irresistibility. When asking a lady for a dance or for her number, your chances …

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