Choosing your Choice Architect(ure)
“Nothing will ever be attempted if all possible objections must first be overcome.” — Samuel Johnson *** In the book Nudge by Richard Thaler and Cass Sunstein they coin the terms ‘Choice …
Heuristics
How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
Analogies are a means of drawing a parallel between two different things which we often use to convey complex ideas and to communicate effectively. We often use analogies to aid our reasoning. In this …
Miracles Happen — The Simple Heuristic That Saved 150 Lives
“In an uncertain world, statistical thinking and risk communication alone are not sufficient. Good rules of thumb are essential for good decisions.” *** Three minutes after taking off from …
3 Things Everyone Should Know About the Availability Heuristic
There are 3 things you should know about the availability heuristic: We often misjudge the frequency and magnitude of events that have happened recently. This happens, in part, because of the …
Future Babble: Why expert predictions fail and why we believe them anyway
Future Babble has come out to mixed reviews. I think the book would interest anyone seeking wisdom. Here are some of my notes: First a little background: Predictions fail because the world is too …
Just for you: How Scarcity Factors Into Decisions
Rather than invest the time and effort necessary to ponder the pluses and minuses of most decisions, we tend to rely on quick heuristics to make most decisions. These rules of thumb help us save …