Maximize Your Potential

Farnam Street (FS) helps you master the best of what other people have already figured out.

Our weekly newsletter is packed with timeless insights and robust principles from a wide range of disciplines. Our aim is to help you think better, perform better, and live a better life.

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Recent Articles

Being Smart is Not Enough

September 28, 2020

When hiring a team, we tend to favor the geniuses who hatch innovative ideas, but overlook the butterflies, the crucial ones who share and implement them. Here’s why it’s important to be both smart AND social. *** In business, it’s never enough to have a great idea. For any innovation to be successful, it has […]

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The Spiral of Silence

September 21, 2020

Our desire to fit in with others means we don’t always say what we think. We only express opinions that seem safe. Here’s how the spiral of silence works and how we can discover what people really think. *** Be honest: How often do you feel as if you’re really able to express your true […]

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When Technology Takes Revenge

September 14, 2020

While runaway cars and vengeful stitched-together humans may be the stuff of science fiction, technology really can take revenge on us. Seeing technology as part of a complex system can help us avoid costly unintended consequences. Here’s what you need to know about revenge effects. *** By many metrics, technology keeps making our lives better. […]

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The Great Mental Models V2

This is the second book in The Great Mental Models series and the highly anticipated follow up to the Wall Street Journal bestseller, Volume 1: General Thinking Concepts.

We tend to isolate the things we know in the domain we learned it. For example:

  • What does the inertia of a rolling stone have to do with perseverance and being open-minded?
  • How can the ancient process of steel production make you a more creative and innovative thinker?
  • What does the replication of our skin cells have to do with being a stronger and more effective leader?

On the surface, these concepts may appear to be dissimilar and unrelated. But the surprising truth is the hard sciences (physics, chemistry, and biology) offer a wealth of useful tools you can use to develop critically important skills like:

  • Relationship building
  • Leadership
  • Communication
  • Creativity
  • Curiosity
  • Problem-solving
  • Decision-making

The second volume of the Great Mental Models series shows you how to make those connections. It explores the core ideas from the hard sciences and offers nearly two dozen models to add to your mental toolbox.

You’ll not only get a better understanding of the forces that influence the world around you, but you’ll learn how to direct those forces to create outsized advantages in the areas of your life that matter most to you.


What People are Saying


I'm really glad this exists in the world and I can see that I will be recommending it often.

Matt Mullenweg

The Bible for better learning and decision making

Casey Herron on audible.com