The 10 Qualities of Creative Leaders

David Ogilvy was an advertising legend and perhaps the original “Mad Man.”

The Unpublished David Ogilvy offers a remarkably candid glimpse of the private man behind the public image.

Ogilvy was fond of lists. This one outlines the ten qualities of creative leaders.

The qualifications I look for in our (creative) leaders are these:

  1. High standards of personal ethics.
  2. Big people, without pettiness.
  3. Guts under pressure, resilience in defeat.
  4. Brilliant brains — not safe plodders.
  5. A capacity for hard work and midnight oil.
  6. Charisma — charm and persuasiveness.
  7. A streak of unorthodoxy — creative innovators.
  8. The courage to make tough decisions.
  9. Inspiring enthusiasts — with trust and gusto.
  10. A sense of humor.

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Still curious about Ogilvy? Read why education is a priceless opportunity to furnish your mind and scientific advertising.